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Social media has grown from a novelty to a necessity for many, and even businesses today need to pay close attention to, and take full advantage of, the marketing benefits presented by the various social media platforms. To accomplish this more efficiently there are numerous social apps for mac, we will have a review on some of the best here.

Part 1. Top 5 Social Software for Mac OS X

#1. Trillian

This is a clever app for your instant messaging. It works by merging all the instant messaging accounts that you have into a single place, whether it is Google, Facebook, MSN, AIM, ICQ, or Yahoo and several others, you can find them all from one place. You can continue conversations away from your Mac seamlessly on your iOS device, creating truly mobile instant messaging for you or your business. Trillian is also equipped with an email integration, allowing notifications to be seen here too. With everything in a one space keeping up with IM conversations across multiple platforms is much easier, a great app that can save a lot of time for avid IM users.

#2. InstaFeed

Ever since smartphone cameras really became viable Instagram has exploded in popularity, but what happens when you are doing some work on a Mac and just want to browse through your Instagram? Having to open a portable device when you have that beautiful large screen in front of you, and with the not entirely user-friendly website, this is why you should use InstaFeed. You simply log into your Instagram account within the app and off you go, with unlimited image views and infinite scrolling you can explore in an entirely new way, and the app allows you to bookmark users without following them for easy access. With a nice clean interface it is incredibly user friendly and adds greatly to the Instagram experience, allowing you to enjoy the photos on your high res Mac screen.

#3. Snappy

Snapchat on your Mac - That is what Snappy provides, and it really is that simple. Of course, that doesn't make it anything but brilliant, being capble of sending and receiving snaps, add filters to your own and so on at your desk is a great service. For those who are fond of Snapchat, this can be a fabulous program, it is certainly a timesaver and has some interesting additional functions with the filters and so on to make it incredibly useful as well. With a clean and easy to understand interface Snappy is a pleasure to use, another smart social program for your Mac.

#4. Hootsuite

Hootsuite is primarily aimed at professionals who need to manage multiple social media accounts at once across all platforms, through one simple interface and login. It can be useful to social media enthusiasts as well of course, and it is free to use for up to 5 separate social media accounts, and then incurs a monthly fee (for the pro version) that allows a much higher number of accounts. You can choose the data that you want to look at, for instance retweets or likes, you can schedule posts and much more. With Facebook, Google+, Twitter, LinkedIn and over 30 more social media accounts it can cater to all your needs, and brings your whole social media activity into one simple and uncluttered interface.

#5. TweetDeck

Twitter is an incredibly useful communication tool that has proved invaluable for business and individuals alike. However, whilst the mobile apps are well designed, this site has never been wonderful to use when you are on your desktop. This is where TweetDeck comes in, a desktop application that brings enough features to make your Twitter experience better. It syncs with your Twitter account and allows you to create track searches, custom timelines, lists and the activity of those you follow all within the one, clean and simple interface. It also allows you to conveniently manage multiple accounts, which can be great for businesses, and has much better search options than either the website itself or indeed the mobile apps.

Part 2. Comparison of the above Social Apps on Mac OS X

If you're a Mac user and a social media addict, what's better than social apps for the Mac? Free social apps for the Mac, of course!

In this post we'll take a look at 10 gratis programs for connecting to your social world via OS X. From file sharing to instant messaging, from Twitter to social television, there is very likely something on this list for you.

Do you know of any great free social Mac applications that are not listed? Let us know about them in the comments.

1. Dropbox

Looking for a dead easy way to share even large files with people quickly? Check out Dropbox, a great utility app for the Mac (it actually runs on Windows and Linux as well) that essentially gives you 2 free GB of unrestricted cloud file storage.

A bit of a Swiss army-knife type of app, Dropbox does a lot of other things besides file-sharing. It can serve as a great automatic backup utility for important files as well as one of the easiest ways to synchronize a set of files between two computers, even across platforms. You also get a web-based interface for accessing your files, which is useful if you're using a machine without Dropbox installed.

Further, you can increase the amount of your free space by 250 MB for every new user you refer to the service. Anyone who signs up via a referral link also gets an extra 250 MB.

2. Skitch

We really can't rave enough about Skitch (we recently profiled it in our fun image generators list). Part screen capture tool, part easy doodling app, Skitch is also a dead simple way to quickly share screencaps, images and illustrations with others.

Included in the cost of this free app is server space for file storage, so in one click you can send an image to the web. There are privacy controls for your images as well, so you can make specific things public, or keep them private from anyone who doesn't know the URL. You can even get an embed code or forum URL if desired.

Skitch also keeps a history trail of the images you send to the web for later retrieval and you can set it up to upload your pics to your own FTP server instead of the Skitch servers.

3. TweetDeck

Everybody has their favorite Twitter client, and the one I keep coming back to always seems to be TweetDeck. It's certainly worth doing the TweetDeck vs. Seesmic Desktop head to head comparison for yourself (as well as checking out some of the other Twitter clients out there), but the interface and functionality of the former has won me over.

It's got all the standard features you'd expect like inline URL shortening and the ability to send and receive tweets, plus goodies like multiple columns, groups, multiple account management, Twitscoop trends, short URL previews, and even a way to sync multiple instances of TweetDeck between different machines and your iPhone.

Disclosure: TweetDeck partnered with Mashable to create MashDeck, a branded version of the software.

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4. Gruml

Gruml is a desktop application that synchronizes with Google Reader for feed reading and brings many of the social features of gReader along with it. There are some who think RSS's usefulness has been usurped by things like Facebook and Twitter, but to many it's still the bread and butter method of staying up to date on what's going on in their field.

Gruml brings the Google Reader RSS experience to your desktop and includes its social features like starring, liking, and sharing posts with notes and/or tags. You can also see headlines from stories that your friends have shared with you.

Install App On Mac

Gruml also comes with built-in Twitter integration, letting you tweet articles directly from the app itself after conversion to a short URL. It's in beta for now so there may be the occasional bug or wonky bit here and there, but overall it's a promising way to take your RSS experience to the Mac desktop if you already use Google Reader for your news-gathering.

5. NetNewsWire

If you don't already use Google Reader and are looking for a good desktop RSS and Atom client for the Mac, check out NetNewsWire. Featuring a number of OS X integrations, attention filtering, delicious.com integration, blog posting integration, and more, NNW sports a familiar Mac-style three-paned interface.

6. Flock

Flock is a social web browser we recently profiled in our alternative browsers that are not IE6 feature. It features tight integration with a plethora of social sites including Facebook, Twitter, Flickr, YouTube, Wordpress and more.

If you basically live on the internet, which we completely empathize with, Flock might be a great web browser to add to your arsenal. Remember there's no reason (that we can think of) not to use multiple browsers at once, especially if you run a lot of cloud apps and so on.

7. Adium

If you use more than one instant messaging service regularly, you're going to want a chat client that can support multiple protocols and accounts seamlessly. Not only does Adium deliver that, but its default sound when your contacts log in or out or send you a message is a quacking duck. What's not to like?

The free and open source Adium supports a boatload of chat services including AOL Instant Messenger, MSN Messenger, Yahoo Messenger, Gtalk, Facebook Chat and more. With a customizable look and feel and a number of user-created themes and icons to choose from, Adium is my IM client of choice on the Mac.

8. Boxee

Television over the internet is all the rage these days, and if you're a Mac user into video content, one app you'll definitely want to check out is Boxee. Boxee is basically a socially-enabled media center for your Mac, allowing you to browse both your personal media collection as well as your favorite online video services in one convenient and easy to use interface. It's designed to give you a great experience for internet content on your television screen, and works with the Apple Remote control that ships with a number of Mac models (and is available for purchase separately).

It's also a highly socially-aware app, giving you the ability to broadcast what you're watching to your Twitter, FriendFeed, or Tumblr accounts. You can set fine-grained controls about what to broadcast, including recommendations, watched items, music you've listened to, and items you rate.

Besides pulling in content from various video services like YouTube, Comedy Central, Revision3, CNN, MTV and more, Boxee also connects to social music services like last.fm and Pandora (as well as to your local music collection).

9. Hulu Desktop

Unfortunately, one thing Boxee currently lacks is a great integration with the uber-popular TV and movie streaming site Hulu, thanks to an on-again off-again contentious relationship between the two. Hulu continues to do everything in its power to block Boxee users from accessing Hulu.

However, for users there is hope in the form of the Hulu Desktop app. If you're a television and/or movie buff with a penchant for streaming content, the desktop app offers a nice fullscreen viewing experience as well as support for operation via the standard Apple Remote.

Once tied to your regular Hulu account, you have access to your queue and subscriptions as well as the ability to rate items and get recommendations.

10. Skype

We'd be remiss for not mentioning this staple voice calling app. Skype is one of the leading voice over IP (VoIP) services on the web, and you can use it to make free voice calls between any two computers running the software.

For an astonishingly small amount of money you can do a lot of other cool things with Skype too, like send text messages from your computer, get low-cost international calling to landlines around the world, forward calls to your cellphone, get a 'Skype In' number your friends can use to make a local call to you from regular phones, get voicemail services and more.

But since this list is about free apps, let's not neglect the fact that you can place Skype-to-Skype video calls at no charge, along with group conference calls and group instant messaging as well.

Game Applications For Mac

As usual, this is just the tip of the iceberg. What other free social Mac apps are your favorites? Let us know in the comments!

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